Real content and videos | Content marketing classroom

[Skip to content](#main)

[Content marketing classroom](/)Utah CTE Digital Marketing · Strand 2

[Lessons](/#lessons)[Student notebook](/student)[Examples & videos](/media)[Teacher guide](/guide)[Downloads](/#downloads)

On this page

[Videos and excerpts](#videos)[Articles and campaign assets](#articles)[Primary policy sources](#policies)

# Real content and direct video links

Open the original artifact, inspect specific details, and save your evidence in the Google Doc. Every player below also has a direct YouTube link. Playback depends on the district network and publisher settings.

## Videos

### GoPro — Million Dollar Challenge

Lesson 4 · Start with 0:00–1:00. Identify customer footage, brand selection, and a possible product benefit.

[Open the actual video on YouTube](https://www.youtube.com/watch?v=0VfW6-1DM8Y) · [Open publisher context](https://gopro.com/en/us/news/hero11-black-mini-million-dollar-challenge-video)

### Blendtec — Will It Blend? iPhone

Lesson 1 · Use 0:00–1:00. Identify the recurring question, tension, and product connection. Observe the historical demonstration; do not reproduce it.

[Open the actual video on YouTube](https://www.youtube.com/watch?v=qg1ckCkm8YI) · [Open publisher context](https://www.blendtec.com/pages/will-it-blend)

### HubSpot — How to Create a Content Marketing Strategy

Lesson 8 · Optional concept excerpt, 0:03–2:40. Covers the buyer’s journey, content planning, and goals.

[Open the actual video on YouTube](https://www.youtube.com/watch?v=DSOfPEyeMNg) · [Open publisher context](https://www.youtube.com/watch?v=DSOfPEyeMNg)

## Articles and campaign assets

These pages are linked directly because publishers may block iframe embedding. They are the content students examine, not search-result pages.

*   [REI — Hiking for Beginners](https://www.rei.com/learn/expert-advice/hiking-for-beginners.html)
    Lesson 1 · Inspect route choice, gear, expert credit, and relevant next-step links.
*   [Visit Utah — How to Stargaze](https://www.visitutah.com/articles/how-to-stargaze)
    Lesson 2 · Compare the sections about timing, darkness, kids, and places.
*   [Visit Utah — Dark Sky Parks and Places](https://www.visitutah.com/places-to-go/dark-sky-parks)
    Lesson 2 · Trace a next step from inspiration to planning.
*   [Spotify — 2023 Wrapped public examples](https://newsroom.spotify.com/2023-11-29/wrapped-user-experience-2023/)
    Lesson 3 · Inspect Me in 2023 and Sound Town. Personal accounts and listening data are unnecessary.
*   [TIME — 2023 Wrapped editorial explainer](https://time.com/6340656/spotify-wrapped-guide-2023/)
    Lesson 3 · Optional earned-media comparison. Access or ads may vary.
*   [Dunkin — The Charli launch](https://news.dunkindonuts.com/news/the-charli-dances-onto-the-dunkin-menu)
    Lesson 5 · Read the actual release and image. Identify participation and ordering mechanics. This is a closed historical campaign.
*   [Dove — Keep Beauty Real](https://www.dove.com/us/en/campaigns/purpose/keep-beauty-real.html)
    Lesson 6 · Inspect the written AI pledge and imagery. The lesson does not require a video.
*   [National Park Service — Ten Essentials](https://www.nps.gov/articles/10essentials.htm)
    Curation resource · Verify advice against the original authoritative page.

## Primary policy sources

*   [USBE Digital Marketing standards — April 2024](https://schools.utah.gov/cte/_cte/strands/DigitalMarketing.pdf)
*   [Google Search — AI-generated content guidance](https://developers.google.com/search/docs/fundamentals/using-gen-ai-content)
*   [Google Search — AI features and your website](https://developers.google.com/search/docs/appearance/ai-features)
*   [FTC — Disclosures 101](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers)
*   [FTC — Reviews rule Q&A](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers)
*   [Copyright Office — Part 2 copyrightability report](https://www.copyright.gov/ai/Copyright-and-Artificial-Intelligence-Part-2-Copyrightability-Report.pdf)
*   [Copyright Office — Part 1 digital replicas release](https://www.copyright.gov/newsnet/2024/1048.html)

Sources reviewed October 11, 2026. Open the teacher guide for case context, evidence limits, reading assignments, and response keys.

Prepared for Utah CTE Digital Marketing. Research reviewed October 11, 2026. Historical campaign examples retain their original dates. [Utah strands and standards](https://schools.utah.gov/cte/_cte/strands/DigitalMarketing.pdf).